NatyShi

Product Builder & Manager · Business Strategist · Consultant · Speaker

I turn complexity into solutions people actually use and need.

20+ years across global corporations, Web3 education, and startup building. Now I help SMBs and founders launch tech-powered solutions. No hype, just things that work.

See my workGet in touch
NatyShi - Product & Business StrategistNatyShi logo overlay

Trusted by

British American Tobacco
The Coca Cola Company
The Clorox Company
Platzi
Think&Dev

Featured Projects

Real problems, real solutions, real products.

I build solutions with technology like AI, agents, blockchain and automation. Here's what I've shipped.

esembee demo
Platform & Consulting

esembee

Modular platform + consulting for SMB growth. Strategy, operations, and technology under one roof.

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IPY Now demo
Product

IPY Now

Intentional networking at events. Structured 1:1 pairings based on goals and profiles.

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gBrain OS demo
AI & Automation

gBrain OS

Multi-agent AI operations system. Orchestrating specialist agents for content, PM, and operations.

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Startup World Cup Argentina 2026 Web demo
Website

Startup World Cup Argentina 2026 Web

StartupWorldCup Argentina 2026 event V1 landing page development and backend for startup-sponsors-volunteers-press submissions built. Ticketing platform integration done.

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Startup World Cup Argentina 2026 Startup Scoring Tool demo
Tool

Startup World Cup Argentina 2026 Startup Scoring Tool

StartupWorldCup Argentina 2026 startup scoring tool for judges to assess participant submissions quickly as first filter based on submission questions and their match with Terms & Conditions, solution maturity, business model and funding received. Each attribute lever can be adjusted to fine tune the scoring and have a more accurate prioritization for Top10 and Top 25 candidates for the Pitch Battle.

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X Post Audit Tool demo
Tool

X Post Audit Tool

X announced new rules (May 2026) to prioritize or ban posts in your feed. This tool assess your future post, provides a score and suggests improvements based on X algorithm criteria.

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Need structure for your product? Let's talk →

About

From corporate product developer & strategist to startup product builder.

20+ years leading physical product & manufacturing processes and R&D end-to-end, combining business strategy and innovation for global companies like The Clorox Company.

Pivoted to Web3 and AI education & product for B2C and B2B segments at Edtech startup reaching 300K+ students.

Now building my own tech-powered solutions and providing consultancy for SMBs, startups and enterprise. Same throughline: turn messy problems into things that actually work.

Read my story →

20+

Years of experience

+30

Products built (+100 SKUs delivered globally)

$260M+

Net sales contributed

AI, Agents, Automation & Blockchain

Core toolset

My networks

Latest from my networks

What I'm sharing on X and LinkedIn. Follow along for building-in-public updates, product strategy, and AI insights.

𝕏 / X2026-08

The real cost isn't the stack, it's your criteria

A well-directed agent replaces hours. A poorly-directed one multiplies your confusion. The most expensive skill is knowing what to ask for.

Read on X →
LinkedIn2025-11

Devconnect Buenos Aires: Blockchain meets Healthcare

Leading a space for women experts in health and technology at Ethereum's biggest event. Talking about how blockchain and AI can transform healthcare.

Read on LinkedIn →
𝕏 / X2026-08

NVIDIA free AI models for your stack

Running out of credits for your AI model? NVIDIA is giving away advanced AI models for free. DeepSeek, MiniMax, Qwen, Kimi, GLM.

Read on X →
LinkedIn2025-11

Dune interview: LATAM blockchain opportunities

Featured in Dune's interview series during their Buenos Aires visit. Talking about how on-chain data can drive enterprise and B2B blockchain adoption.

Read on LinkedIn →
𝕏 / X2026-08

Reddit blocked me. Found better alternatives.

Automated content research for my 3 brands. Reddit detected my bot. ProductHunt limited everything. Then I found free APIs that work better.

Read on X →
LinkedIn2026-06

Hey PM: Stop chasing the CEO title

True PM effectiveness comes from a quiver of 11 different styles you deploy based on your product's phase. Context is your compass. Adaptability is the ultimate skill.

Read on LinkedIn →
𝕏 / X2026-07

7 months fired, launched 5 products

They let me go in December. Today I'm launching my portfolio with 5 products built from scratch. My GitHub graph tells the whole story.

Read on X →
𝕏 / X2026-07

I gave my AI agents a shared brain

Now all my agents read and write to the same knowledge. It's called Company Brain and I'm building it in public.

Read on X →
𝕏 / X2026-07

Building in public: 4-step framework

Show building (the process, not the result). Share real numbers. Ask your audience. Repeat what works. No permission needed, no budget needed.

Read on X →
𝕏 / X2026-07

My white label template for any web project

Next.js + Tailwind + Supabase + Keystatic + Vercel. From zero to deploy in one session. Sharing the step-by-step.

Read on X →
𝕏 / X2026-06

Solofounder, bootstrapped, from LATAM

My stack costs $10/month and I compete globally. No team of 20. No funding. No office. Every stack decision is a business decision.

Read on X →
𝕏 / X2026-06

31 posts in June with my AI team

31 pieces published across 3 brands. Agent generates drafts in 2 minutes. What failed: agent confused tones between brands. Solution: isolated brand contexts.

Read on X →
𝕏 / X2026-06

82% of SMBs think AI isn't for them

They're losing time, money and competitiveness every day. AI agents aren't chatbots. They plan, execute and learn on their own.

Read on X →
𝕏 / X2026-08

The real cost isn't the stack, it's your criteria

A well-directed agent replaces hours. A poorly-directed one multiplies your confusion. The most expensive skill is knowing what to ask for.

Read on X →
LinkedIn2025-11

Devconnect Buenos Aires: Blockchain meets Healthcare

Leading a space for women experts in health and technology at Ethereum's biggest event. Talking about how blockchain and AI can transform healthcare.

Read on LinkedIn →
𝕏 / X2026-08

NVIDIA free AI models for your stack

Running out of credits for your AI model? NVIDIA is giving away advanced AI models for free. DeepSeek, MiniMax, Qwen, Kimi, GLM.

Read on X →
LinkedIn2025-11

Dune interview: LATAM blockchain opportunities

Featured in Dune's interview series during their Buenos Aires visit. Talking about how on-chain data can drive enterprise and B2B blockchain adoption.

Read on LinkedIn →
𝕏 / X2026-08

Reddit blocked me. Found better alternatives.

Automated content research for my 3 brands. Reddit detected my bot. ProductHunt limited everything. Then I found free APIs that work better.

Read on X →
LinkedIn2026-06

Hey PM: Stop chasing the CEO title

True PM effectiveness comes from a quiver of 11 different styles you deploy based on your product's phase. Context is your compass. Adaptability is the ultimate skill.

Read on LinkedIn →
𝕏 / X2026-07

7 months fired, launched 5 products

They let me go in December. Today I'm launching my portfolio with 5 products built from scratch. My GitHub graph tells the whole story.

Read on X →
𝕏 / X2026-07

I gave my AI agents a shared brain

Now all my agents read and write to the same knowledge. It's called Company Brain and I'm building it in public.

Read on X →
𝕏 / X2026-07

Building in public: 4-step framework

Show building (the process, not the result). Share real numbers. Ask your audience. Repeat what works. No permission needed, no budget needed.

Read on X →
𝕏 / X2026-07

My white label template for any web project

Next.js + Tailwind + Supabase + Keystatic + Vercel. From zero to deploy in one session. Sharing the step-by-step.

Read on X →
𝕏 / X2026-06

Solofounder, bootstrapped, from LATAM

My stack costs $10/month and I compete globally. No team of 20. No funding. No office. Every stack decision is a business decision.

Read on X →
𝕏 / X2026-06

31 posts in June with my AI team

31 pieces published across 3 brands. Agent generates drafts in 2 minutes. What failed: agent confused tones between brands. Solution: isolated brand contexts.

Read on X →
𝕏 / X2026-06

82% of SMBs think AI isn't for them

They're losing time, money and competitiveness every day. AI agents aren't chatbots. They plan, execute and learn on their own.

Read on X →
𝕏 / X2026-08

The real cost isn't the stack, it's your criteria

A well-directed agent replaces hours. A poorly-directed one multiplies your confusion. The most expensive skill is knowing what to ask for.

Read on X →
LinkedIn2025-11

Devconnect Buenos Aires: Blockchain meets Healthcare

Leading a space for women experts in health and technology at Ethereum's biggest event. Talking about how blockchain and AI can transform healthcare.

Read on LinkedIn →
𝕏 / X2026-08

NVIDIA free AI models for your stack

Running out of credits for your AI model? NVIDIA is giving away advanced AI models for free. DeepSeek, MiniMax, Qwen, Kimi, GLM.

Read on X →
LinkedIn2025-11

Dune interview: LATAM blockchain opportunities

Featured in Dune's interview series during their Buenos Aires visit. Talking about how on-chain data can drive enterprise and B2B blockchain adoption.

Read on LinkedIn →
𝕏 / X2026-08

Reddit blocked me. Found better alternatives.

Automated content research for my 3 brands. Reddit detected my bot. ProductHunt limited everything. Then I found free APIs that work better.

Read on X →
LinkedIn2026-06

Hey PM: Stop chasing the CEO title

True PM effectiveness comes from a quiver of 11 different styles you deploy based on your product's phase. Context is your compass. Adaptability is the ultimate skill.

Read on LinkedIn →
𝕏 / X2026-07

7 months fired, launched 5 products

They let me go in December. Today I'm launching my portfolio with 5 products built from scratch. My GitHub graph tells the whole story.

Read on X →
𝕏 / X2026-07

I gave my AI agents a shared brain

Now all my agents read and write to the same knowledge. It's called Company Brain and I'm building it in public.

Read on X →
𝕏 / X2026-07

Building in public: 4-step framework

Show building (the process, not the result). Share real numbers. Ask your audience. Repeat what works. No permission needed, no budget needed.

Read on X →
𝕏 / X2026-07

My white label template for any web project

Next.js + Tailwind + Supabase + Keystatic + Vercel. From zero to deploy in one session. Sharing the step-by-step.

Read on X →
𝕏 / X2026-06

Solofounder, bootstrapped, from LATAM

My stack costs $10/month and I compete globally. No team of 20. No funding. No office. Every stack decision is a business decision.

Read on X →
𝕏 / X2026-06

31 posts in June with my AI team

31 pieces published across 3 brands. Agent generates drafts in 2 minutes. What failed: agent confused tones between brands. Solution: isolated brand contexts.

Read on X →
𝕏 / X2026-06

82% of SMBs think AI isn't for them

They're losing time, money and competitiveness every day. AI agents aren't chatbots. They plan, execute and learn on their own.

Read on X →
𝕏 Follow on Xin Connect on LinkedIn