About

From corporate product developer & strategist to startup product builder.

My path hasn't been linear, and that's exactly the point.

Two decades in food science and consumer goods R&D taught me how big companies build, test, and scale.

Web3 & AI education taught me how fast-moving industries teach and adopt new tech.

Now, as a founder, I combine both worlds to help small businesses build with the same rigor as billion-dollar companies, without their budget or bureaucracy.

The journey

1992 - 2003

Education

ORT Argentina · UADE

Chemistry Technician (ORT) + Food Scientist, Gold Medal (UADE University).

2001 - 2023

Corporate Business Strategy & Product-Process R&D

BAT · The Coca Cola Company · The Clorox Company

Launched products in 3 regions (Asia, Middle East, Latam/US). Led remote teams of +15 people from different areas across the product lifecycle.

$260M+ net sales100+ SKUs3 regions>15 team

2015 - 2023

Side ventures

3Designers · Buenos Makers

3D design & printing (3Designers). Social impact through 3D printed assistive tech (Buenos Makers).

50+ people impactedHackathon winner 2016

04/2023 - 06/2024

Business Development & GTM

Platzi

$300K+ revenue delivered from B2B segment in 1 year. Led Blockchain School and B2B customers, impacting 300K+ students. Data-driven decision making (Mixpanel/Metabase/PowerBI).

$300K+ revenue B2B/12mo300K+ students

07/2024 - 12/2025

Product & BD Manager

Think&Dev

End-to-end product discovery. 5 segments validated (supply chain, healthcare, B2B payments). 3 PoC delivered. Closed strategic partnerships with Sumsub and Certora.

5 segments validated3 enterprise pilots3 PoC deliveredSumsub + Certora

2022 - 2025

Podcast Co-Host & Producer

Reconectadas · W3Talk

Co-hosted and produced Reconectadas Podcast and W3Talk on women in tech and professional reinvention.

2026 - Now

Founder & Builder

esembee · IPY Now · gBrain OS

Building 3 solutions in MVP phase. AI agents OS for SMBs with +20% social media reach impact and +70% time/effort reduction for Ops, Content and vibecoding tasks. Consulting, training & Design Thinking facilitation.

3 MVPs+20% reach-70% effort